The $200 Million Email Formula That Gets People to Open and Buy
(Even If You Hate Writing)
There are four things that took me from $12.47 in my bank account…to building multiple 7-figure businesses. Over $200 million in email sales. And clients who pay me $1,500 per email plus a backend bonus.
The four things are:
Send more emails. Send better emails. Send the RIGHT emails at the RIGHT times. Don't be a boring piece of sh*t when you send them.
That's it. That's the whole game.
This book shows you exactly how to do all four.
Get the #1 Best-Selling Book: Just F*cking Send It
Volume matters. The more you send, the more chances you have to make money. (Don't worry, I'll show you how often to email your list without pissing them off.)
Quality counts. Boring emails get ignored. Good ones get read, clicked, and shared. I'll show you how to write ones that do all three.
Timing is everything. The right message to the wrong audience (or at the wrong time) won't convert.
Personality sells. Generic, corporate-speak emails get ignored.
Here's What You're Gonna Learn:
- Introduction: How I went from a broke kid living with his parents to building 4 different 7-figure companies using email.
- Chapter 1: Why Email Marketing Email is still the most profitable marketing channel online. This chapter explains why — and why that's not changing.
- Chapter 2: How Often Should You Email Your List The backbone of your entire email strategy. You'll know exactly how often to send. (Hint: more than you think.)
- Chapter 3: No One Wants to Be Bored to Tears Most people send "corporate mayo" emails that sound like they were written by a suicidal robot. This chapter shows you how to never do that again.
- Chapter 4: Be Vain How to build a real relationship with your subscribers — without being an arrogant self-centered douche.
- Chapter 5: The Email Core Offer Wheel Never wonder "what should I send today?" again. The ECOW gives you a strategy for what to promote and when.
- Chapter 6: The Emotional Bank Account How to build a long-term relationship without burning out your list. One of the most useful things you'll ever learn about email.
- Chapter 7: Just The Tip The simple framework behind almost every email I write. This alone will transform the way you write.
- Chapter 8: Subject Lines That Don't Suck If you can't get people to open, nothing else matters. The best subject line types — and the biggest mistakes people make.
- Chapter 9: Mr. F*cking Miyagi One of my favorite email types. The "what not how" framework that amplifies the Just The Tip method.
- Chapter 10: Correlation Emails The coolest, most entertaining emails that get people to buy without feeling sold to. These make your list fall in love with you.
- Chapter 11: The RVL Method Three words that give you three different email types you can send any day of the week to sell AND build a relationship.
- Chapter 12: Great Story Emails How to tell stories that sell. People love stories. Great email marketers tell great ones.
- Chapter 13 & 14: Best Way / Worst Way Emails Two counterintuitive email types that get people to buy by showing them what to do — and what NOT to do.
- Chapter 15: Shift Their Paradigm If you can shift just ONE belief in your niche, you can create buyers for life. Here's how.
- Chapter 16: 80/20 Emails One of my personal favorites. Show people the 80/20 path to getting what they want.
- Chapter 17: FAQ Emails Most people are one question away from buying. This email type ensures you answer it. Send one at the end of every promo sequence.
- Chapter 18: Just Automate It How to build autoresponder sequences that sell while you sleep. This is why Ian fell in love with email.
- Chapter 19: Calls to Action Maybe the best chapter in the book. Six different ways to get people to buy — without being salesy. Most "email gurus" never go this deep on CTAs.
- Conclusion: Your Hero's Journey What to do once you finish the book to implement what you've learned. Most people read and do nothing — this chapter makes sure you're not one of them.
- Epilogue: What's Next? Where to go from here.
#1 Best Seller on Amazon
Who Am I?
I grew up playing tennis in California and England. Won a national championship in college. Then I turned my attention to entrepreneurship. I started my first business at 12 stringing tennis rackets. I've sold over $200,000,000 worth of products online and recently sold an e-commerce company to the fastest-growing startup in Canada.
I'm also a stand-up comedian. Which explains all the swearing.
"Fuck. I remembered the templates. Grabbed one and just started filling in the holes. Ported it into MailChimp and hit SEND. 48 hours later had over $80k in sales. Holy fuck. The comic is a f*cking genius. To make sure it wasn't a fluke, sent another email on another campaign with another of my templates, and the conversion was 3x our already healthy conversion. I'm a believer. Ian knows his shit. Buy his shit. Rock your shit."
Jerry W.Online Business Owner
"My gut told me Ian's stuff was going to be different and I'm glad I listened. I had a handful of massive breakthroughs from ONE call with Ian. On top of that, I made my YEARLY investment back within the first 2 weeks!"
Joey P.Ian Stanley Student
"Dammit Ian. What the hell? I felt like you reached into my soul and were talking heart to heart. Your story will stay with me for a lifetime. This is more than copy. More than a story. That was pure connection."
Daniel S.Ian Stanley StudentOne More Thing I Haven't Mentioned Yet.
I've been talking about Just F*cking Send It the whole time. I didn't mention my first book.
It's called Confessions of a Persuasion Hitman. 155 pages. It covers the 13 unusual rules I've used to sell $200M+ online. I've had an unusual career. These are the rules that came from it.
It's $9.99 on Amazon. You're getting it free with your order today. Full book. Immediate download.
Both prices are on Amazon right now. Open another tab and check. The discount is real.
Here's What It Costs and Why
This book is $24.99 on Amazon and people pay that much for it for some reason.
It's only $4.95 on my site because I want to turn you into a life long customer. The best way to do that is to make you more money from email.
If this book helps you send one email that makes you $500, you've made back 50x what you paid. You're going to remember who gave you the framework. Maybe you buy some of my other stuff. Maybe you just tell another list owner about it.
I'm fine with either.
Both books, instant download, for the next --:--:
The "My Lawyer Made Me Write This" Guarantee
Fine. Here's a guarantee.
Read both books. If you finish Just F*cking Send It and Confessions of a Persuasion Hitman and you don't have at least one idea you can use to make more money from your list — email us at [email protected] and ask for your $4.95 back.
We'll refund it. Zero questions asked. Zero judgment. (Okay, maybe a tiny bit of judgment. But I'll keep it to myself.)
You keep both books. All $34.98 worth of them. Free.
I charge $1,500 to write one email. You're getting a book on how I do it for $4.95. If that $4.95 doesn't come back to you 100 times over in the next month, something has gone very wrong.
I don't think it's going to go wrong.
Stop Overthinking. Just F*cking Send It.
You've got 19 chapters covering every email type you'll ever need. You've got the four principles behind $200M in email sales. You've got a second book free that covers 13 persuasion rules nobody else is teaching.
202 pages. A couple hours of reading. $4.95. Guaranteed by my lawyer, apparently.
Frequently Asked Questions
I already have someone managing my email. Does this still apply?
Probably more than you think. Most email managers are good at sending — not at strategy. This book gives you enough to make sure whoever touches your list actually knows what they're doing.
What if I don't have a list yet?
Read it now. Understanding the right email approach from day one saves you months of sending emails that don't work. The section on the fastest path to your first sales from email is worth the $4.95 alone.
Is this for beginners or experienced email marketers?
Both. Simple enough for someone who just started their list. Specific enough that experienced marketers find things they've been doing wrong for years.
The most common feedback isn't "great for beginners." It's "I wish I had this years ago."
My niche is different. Will this work for me?
Why is it only $4.95?
Because I want you to have it before you decide whether to trust me with anything bigger. If the book earns you $500 in your next email, you'll remember that. That's a better introduction than any ad I could run.
What exactly do I get?
Just F*cking Send It — the full book. PDF + Kindle format. Instant download.
Confessions of a Persuasion Hitman — my second book. 13 unusual persuasion rules from $200M+ in online sales. Also instant download. Also free.
What if I have questions?
P.S. — The $4.95 price is only available for the next few minutes. When the timer hits zero it goes to $24.95 — still less than JFSI alone on Amazon. The timer is real. The price change is real. This isn't some fake scarcity bollocks.